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Bachelor's in International Sales and Marketing Bachelor Diplomas | OUS Royal Academy - Switzerland

Bachelor's in International Sales and Marketing

Advance Your Expertise at OUS

Connect with learners and leaders just like you in our online bachelor's programs. You will go as far as your mind will take you as a bachelor's student at OUS.

For Professionals

The Bachelor's of International Sales and Marketing (BBA) signifies the first level of achievement in any academic discipline.

At the end of the Bachelor (BBA) in International Sales and Marketing study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute effectively and efficiently to organizations within this field.

The BBA in Sales and Marketing study programs suitable for students who want to follow a career in marketing or sales and become marketing and/or sales manager. This study program will be for a 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures. READ MORE

In our bachelor's programs, you will:

  • Understand the way to serve in order to sell
  • Understand that the main purpose of a product is coming from your customer's needs.
  • Develop and practice innovative research methods.
  • Earn the highest quality of education.
  • Achieve the expertise to publish in peer-reviewed journals.
  • Become a successful researcher and professional.

BBA: 3 Years Program (the last year)

The bachelor will take your Sales and Marketing leadership to the next level. In our bachelor's programs, you will:

  • Lay the foundation for future for studies and professional achievement.
  • Study and apply innovative research methods.
  • Combine applied research and professional practice.
  • Prepare to make an impact on policy and practice.
  • Learn strategies to facilitate more effective, adaptable organizations and create positive change.
  • Become a more innovative leader in your field.

WHY Study Bachelor at OUS.
Earning a Bachelor can increase your EARNING POWER. With a Bachelor, you could earn $1 MILLION more than a high school Diploma. (source: lifetime earnings, U.S. Census Bureau, 2011 American Community Survey)

Admission Requirements:

Admission Requirements:

This study program is the 1st and the 2nd academic years of the Bachelor study program

We have 5 intakes per year. So, you can start at any month you wish.

  • Duration: Three academic years 
  • Transfer Credits into the 2nd or the 3rd year: Available (We may evaluate your previous study if it meets our requirements, which shorts the duration one or two years ) 
  • Age: 18 years or older
  • Previous study:
    • To Enter the 1st year: High school or equivalent
    • To enter the 2nd year: One-Year Diploma or equivalent (Transfer credits)
    • To enter the 3rd year: Two-Year Diploma or equivalent  (Transfer credits)
  • Study Language: this study program taught entirely in English.
  •  English level: IELTS or equivalent (Only for students from non-English speaking countries or students who did not study at English-speaking school)
  • Study Method: Online
  • Fee: Please check: Tuition Fee

Note: If you have any doubts about your suitability for this study program please contact us,

Note: Study fee does not include application and reservation fee (to guarantee you a study place) of 240 Euro (one-time payment and non-refundable).

European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS

European Qualifications Framework: this program is equivalent to EQF Level 6

OUS Accreditations, Quality Assurance & legalizations: Please check here

Bachelor with Honours (optional)

Bachelor with Honours (optional)

Students who want to get a Bachelor's with Honours must do just a thesis (project) after they successfully finish their BBA study program. So, they will be awarded a Bachelor's (BBA) with Honours.

  • Thesis length: 12000 words (students are allowed to have 10% more or less.)
  • Thesis Subject: Must be in the same field of specialization
  • Duration: 4-8 months (in average 6 months)
  • Fee: 2990 Euro (only for OUS Students who finished the Bachelor's program).
  • ECTS: 210 Credit. 

What are the advantages?

With a Bachelor with honors, your chances in order to be accepted for the Master are usually higher and it will help you to find a better job. If you don't want to do a thesis, you will be awarded the non-honors bachelor.

Modules:

Modules:

The 3rd year:

Our BBA is a 3 years study if you start just with a high school diploma, the following modules are for the final year:

  • International Sales and Marketing
  • Accounting and Finance
  • International Marketing
  • Managerial Strategies
  • Study Skills
  • Website Development
  • Management Systems

for a 3 years bachelor please check the study modules for the BBA program first.

The 2nd Year

  • International Sales and Marketing
  • Human Resources
  • Customer Behavior
  • Basics of Managerial Operations
  • Progressive Mathematics in Business
  • Managerial Economics
  • Finance in Management
  • Information Systems
  • Marketing Performance

The 1st Year

  • Basics of Management
  • Basics of Economics
  • Connections in Business
  • Basics of Business Organisations
  • Mathematics in Business
  • Basics to Finance
  • Modern Business
  • Basics of Marketing

Essential Books:

Essential Books:

 

The 3rd Year:

Accounting and Finance

  • Droms W.G. (2015) Finance and Accounting for Nonfinancial Managers 7th edition. Basic Books publisher.
    ISBN-10: 0465078982
    ISBN-13: 978-0465078981
  • McLaney E. (2014) Accounting & Finance for Non-Specialists, 9th edition. Trans-Atlantic Publications
    ISBN-10: 1292062711
    ISBN-13: 978-1292062716

International Marketing

  • Bodo. (2016) Global Marketing Strategy: An Executive Digest (Management for Professionals). Springer
    ISBN-10: 3319262777
    ISBN-13: 978-3319262772

Managerial Strategies

  • Wheelen Th. (2014) Strategic Management and Business Policy: Globalization, Innovation and Sustainablility 14th Edition. Pearson
    ISBN-10: 0133126145
    ISBN-13: 978-0133126143

Study Skills

  • Dunlop S. (2015) Study Skills, Effective Learning, Smart Thinking, Brain Foods, Self Development. CreateSpace Independent
    ISBN-10: 1515176207
    ISBN-13: 978-1515176206

Website Development

  • Felke-Morris, T. (2014). Web Development and Design Foundations with XHTML5 7th edition. Pearson. I
    ISBN-13: 978-0133571783
    ISBN-10: 0133571785
  • Duckett, J. (2014). Web Design with HTML, CSS, JavaScript and jQuery Set .
    ISBN-13: 978-1118907443
    ISBN-10: 1118907442
  • Krug, S. (2013). Don't Make Me Think: A Common Sense Approach to Web and Mobile Usability, 3rd edition New Riders Press.
    ISBN-10: 0321965515.
    ISBN-13: 978-0321965516

Management Systems

  • Sharda R. (2014) Business Intelligence and Analytics: Systems for Decision Support 10th Edition. Pearson
    ISBN-10: 0133050904
    ISBN-13: 978-0133050905

The 2nd Year

Human Resources

  • Gomez-Mejia, Balkin and Cardy (2015), Managing Human Resources. 8th Edition, Pearson Education
    ISBN-10: 0133029697
    ISBN-13: 978-0133029697
  • Noe R. (2016) Human Resource Management. 10th edition. McGraw-Hill Education
    ISBN-10: 1259578127
    ISBN-13: 978-1259578120

Customer Behavior

  • Schiffman L. (2014). Consumer Behaviour, 11th edition. Pearson.
    ISBN-10: 0132544369
    ISBN-13: 978-0132544368

Basics of managerial Operations

  • Stevenson W.J. (2014) Operations Management 12th Edition. McGraw-Hill
    ISBN-10: 0078024102
    ISBN-13: 978-0078024108
  • Helzer J. (2013). Operations Management 11th edition. Pearson
    ISBN-10: 0132921146
    ISBN-13: 978-0132921145

Progressive Mathematics in Business

  • David R. Anderson (2015). Quantitative Methods for Business 13th edition. South-Western College
    ISBN-10: 1285866312
    ISBN-13: 978-1285866314
  • Swift L. (2015) Quantitative Methods for Business, Management and Finance 2nd edition. Palgrave Macmillan.
    ISBN-10: 1403935289
    ISBN-13: 978-1403935281
  • Oakshott, L. (2012). Essential Quantitative Methods: For Business, Management and Finance, 5th Edition. Palgrave MacMillan.
    ISBN-10: 0230302661
    ISBN-13: 978-0230302662

Managerial Economics

  • Froeb L. (2015) Managerial Economics 4th Edition. Cengage Learning.
    ISBN-10: 1305259335
    ISBN-13: 978-1305259331
  • Baye M. (2013) Managerial Economics & Business Strategy 8th Edition. McGraw-Hill Education.
    ISBN-10: 0073523224
    ISBN-13: 978-0073523224

Finance in Management

  • Birgham E.F. (2016) Financial Management: Theory & Practice 15th edition. South-Western College
    ISBN-10: 130563229X
    ISBN-13: 978-1305632295
  • Brooks R. (2015) Financial Management: Core Concepts 3rd editio. FT Pearson.
    ISBN-10: 0133866696
    ISBN-13: 978-0133866698

Information Systems

  • Laudon K.(2015) Management Information Systems: Managing the Digital Firm 14th edition. Pearson.
    ISBN-10: 0133898164
    ISBN-13: 978-0133898163
  • Ballzan P. (2012). M: Information Systems 2nd edition. McGraw-Hill/Irwin.
    ISBN-10: 0073376868
    ISBN-13: 978-0073376868

Marketing Performance

  • Kotler, Keller, (2015), Marketing Management, 15th edition, FT. Pearson
    ISBN-10: 0133856461
    ISBN-13: 978-0133856460
  • Marshall G. (2015) Marketing Management 2nd Edition. McGraw-Hill Education.
    ISBN-10: 0078028868
    ISBN-13: 978-0078028861
  • Hill (2014), International Business: Competing in the Global Marketplace, 10th edition, McGraw-Hill
    ISBN-10: 007811277X
    ISBN-13: 978-0078112775

The 1st Year

Basics of Management

  • Gareth J. and George J. (2014) Essentials of Contemporary Management 6th Edition. McGraw-Hill Education
    ISBN-10: 0077862538
    ISBN-13: 978-0077862534
  • Robbins, S.P. and Coulter, m. (2013). Management, 12th Edition. Pearson Prentice Hall.
    ISBN-10: 0133043606
    ISBN-13: 978-0133043600

Basics of Economics

  • Begg, D., Fischer, S. and Dornbusch, R. (2014). Economics, 11th Edition. McGraw-Hill Higher Education.
    ISBN-10: 0077154517
    ISBN-13: 978-0077154516
  • Sowell Th. (2014) Basic Economics 5th edition. Basic Books publisher.
    ISBN-10: 0465060730
    ISBN-13: 978-0465060733

Connections in Business

  • Cottrell, S. (2013). The Study Skills Handbook, 4th Edition. Palgrave Macmillan.
    ISBN-10: 1137289252
    ISBN-13: 978-1137289254

Basics of Business Organisations

  • Boddy, D. (2014). Management: An Introduction, 6th Edition. Financial Times/Prentice Hall.
    ISBN-10: 1292004479
    ISBN-13: 978-1292004471
  • Mullins, L.J. (2013). Management & Organisational Behaviour, 10th Edition. Financial Times/Prentice Hall.
    ISBN-10: 0273792644
    ISBN-13: 978-0273792642

Mathematics in Business

  • Swift, L. and Piff, S. (2014). Quantitative Methods: For Business, Management and Finance, 4th Edition. Palgrave MacMillan.
    ISBN-10: 1137376554
    ISBN-13: 978-1137376558
  • Bradley, T. (2013). Essential Mathematics for Economics and Business, 4th Edition. John Wiley & Sons.
    ISBN-10: 1118358295
    ISBN-13: 978-1118358290

Basics to Finance

  • Alexander D. & Nobes Ch. (2016) Financial Accounting 6th Edition: An International Introduction. Trans-Atlantic Publications
    ISBN-10: 1292102993
    ISBN-13: 978-1292102993
  • Weetman, P. (2010). Financial Accounting: An Introduction, 5th Edition. Financial Times/ Pearson Prentice Hall.
    ISBN-10: 0273718401
    ISBN-13: 978-0273718406

Modern Business

  • Schneider, G.P. (2016). Electronic Commerce, 12th Edition. Course Technology Inc.
    ISBN-10: 1305867815
    ISBN-13: 978-1305867819
  • Turban E. (2015) Electronic Commerce: A Managerial and Social Networks Perspective. Springer.
    ISBN-10: 3319100904
    ISBN-13: 978-3319100906

Basics of Marketing

  • Perreault W., Jr.. (2016). Essentials of Marketing, 15thEdition. F McGraw-Hill Education.
    ISBN-13: 978-1259573538
    ISBN-10: 1259573532
  • Masterson, R. and Pickton, D. (2014). Marketing: An Introduction, 3rd Edition. Sage Publications Ltd.
    ISBN-10: 1446296423
    ISBN-13: 978-1446296424
  • Jobber, D. and Lancaster, G. (2012). Selling and Sales Management, 9th Edition. Financial Times/ Pearson Prentice Hall.
    ISBN-10: 0273762656
    ISBN-13: 978-0273762652

 

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