Aim of the Diploma
In an increasingly competitive business environment, the adoption of eBusiness technologies is critical to business survival. In this module, students examine how organizations can use all aspects of eBusiness to create new products and services, reduce the cost of existing business processes and improve the efficiency and effectiveness of their operations. The module then explores the typical revenue models that can be adopted, the key role of eMarketing, the development of business-to-business strategies and the increasing importance of online auctions and virtual communities. It investigates the various security threats that can be posed to eCommerce systems and the appropriate countermeasures that can be adopted. The module also considers various electronic payment systems and concludes by reviewing the main components of a business plan for implementing eCommerce successfully.
Duration: This Diploma consists of 187.5 hours, out of them 151.5 private study hours and 36 directed hours (teaching hours and tutorial hours). This Diploma can be done within one month (however max period for the self-study is 12 Months)
Age: Minimum age 21 years
English level: good English
Fee: 2950 Euro
Intakes: Next intake October 2017
Study Method: Online/Distance
Award: Mini-Diploma in E-Business
Credits: This program is equivalent to 7.5 ECTS (European Credit Transfer and Accumulation System)
- Introduction to eCommerce
- eCommerce Revenue Models
- eMarketing Strategies
- Advertising and Brand Management
- eCommerce Business to Business Strategies
- Supply Chain Management
- Online Auctions
- Online Marketplaces, Communities, and Portals
- Security Threats and Countermeasures for End Users
- Security Threats and Countermeasures for Enterprises
- Payment Systems for eCommerce
- Planning for eCommerce
Schneider, G.P. (2016). Electronic Commerce, 12th Edition. Course Technology Inc.
Turban E. (2015) Electronic Commerce: A Managerial and Social Networks Perspective. Springer.
Schneider, G.P. (2007). Electronic Commerce, 7th Edition. Course Technology Inc.
Beynon-Davies P. (2012) eBusiness 2nd edition. Palgrave Macmillan.